My Car NewsMy Car News

    Subscribe to Updates

    Get the latest Car news, reviews and videos from My Car News Online.

    What's Hot

    LIVESTREAM of Alfa Romeo C43 launch: Watch as Alfa Romeo pull the covers off their new F1 car | Formula 1®

    February 8, 2023

    Albon says he and Williams are ‘definitely in a better position’ for 2023 – but warns not to expect Haas-style jump in performance | Formula 1®

    February 8, 2023

    The new BMW X5 and X6

    February 7, 2023
    Facebook Twitter Instagram
    • About
    • Privacy Policy
    • Terms
    • Contact
    Facebook Twitter Instagram Pinterest VKontakte
    My Car NewsMy Car News
    • Home
    • Car News
    • Car Videos
    • Motorsport News
      • BTCC
      • DAKAR
      • Extreme E
      • Formula 1
      • NASCAR
      • WRC
    • News by Brand
      • Abarth
      • Alfa Romeo
      • Audi
      • BMW
      • Citroën
      • Fiat
      • Honda
      • Hyundai
      • Jaguar
      • Jeep
      • Kia
      • Lamborghini
      • Lexus
      • Mercedes
      • Peugeot
      • Skoda
      • Tesla
      • Toyota
      • Vauxhall
      • Volkswagen
    My Car NewsMy Car News
    Home » Porsche unveils entry into virtual worlds during Art Basel in Miami

    Porsche unveils entry into virtual worlds during Art Basel in Miami

    December 1, 2022Updated:December 1, 2022No Comments4 Mins Read Car News
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp
    Share
    Facebook Twitter LinkedIn Pinterest Email




    29/11/2022

    During Art Basel in Miami, Porsche is launching a brand experience in the digital world and unveiling its first collection of non-fungible tokens (NFT).


    Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT: “This project is an additional element of our digitalisation strategy. We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered”

    Unique digital works of art

    Porsche’s new project in the field of digital art is realized by the Hamburg-based designer and 3D artist Patrick Vogel In his studio ALT/SHIFT, the former architect is creating an impressive visual language for various applications. For Porsche, he designs digital portraits that center around a white Porsche 911.

    All NFTs develop around the white 911, 2022, Porsche AG




    All NFTs develop around the white 911

    Buyers can influence the design of their individual NFTs in a collaborative and immersive journey lasting several months. To do so, they can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences. The Performance, Heritage and Lifestyle routes will influence the appearance and character of the digital collectibles. Owners then have access to their individual collector’s items in the virtual world, with each being created by the Unreal Engine 5.

    “The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing. Owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can, for one, participate directly in Porsche’s journey into the world of Web3 and enter into a dialogue with the brand.

    Porsche unveils entry into virtual worlds during Art Basel in Miami, 2022, Porsche AG




    Porsche unveils entry into virtual worlds during Art Basel in Miami

    Example NFT on the Lifestyle Route, 2022, Porsche AG




    Example NFT on the Lifestyle Route

    Example NFT on the Performance Route, 2022, Porsche AG




    Example NFT on the Performance Route

    Example NFT on the Heritage Route, 2022, Porsche AG




    Example NFT on the Heritage Route

    Starting in January 2023, prospective customers will have access to a total of 7,500 unique digital collector’s items. As usual in the Web3 scene, it is possible to register in advance on an Allowlist. Purchase of the NFTs is limited to three per person.

    With its new virtual brand presentation, Porsche is underscoring its position as an iconic brand and transferring the captivating appeal of its sports cars to desirable artefacts in the digital world. As customers expect from Porsche, the NFT is also rare, iconic and timeless.

    Digital art is just one aspect of Porsche’s Web3 strategy. The sports car manufacturer is working to integrate the potential of blockchain technology into existing and future processes and solutions. The collaboration runs across multiple disciplines, and it is proceeding with the support of subsidiaries such as Porsche Digital and MHP, plus strategic business partners such as UP.Labs and nft now. Distribution is carried out by road2dreams GmbH, a new company founded by our partner Fanzone.

    Digital art for real: ‘The Art of Dreams’ in Miami

    Porsche rounds off its brand presentation in Miami with an impressive physical art experience. The real-life installation by digital artist Chris Labrooy on the beach of the Pérez Art Museum Miami marks the first time that Porsche’s ‘The Art of Dreams’ initiative has travelled to America. The larger-than-life figure, titled ‘Dream big.’, pays homage to childhood dreams and invites viewers to ponder questions such as: Are we following our dreams? Where will our dreams lead us?

    911 Carrera 4S, Dream Big by Chris Labrooy, Pérez Art Museum Miami, 2022, Porsche AG




    The larger-than-life figure, titled “Dream big.” is a tribute to childhood dreams and rounds off the brand’s presence in Miami

    911 Carrera 4S, Dream Big by Chris Labrooy, Pérez Art Museum Miami, 2022, Porsche AG




    The white 911 is the connecting element between the NFT and the physical artwork “Dream big.”

    Labrooy’s installation incorporates a white Porsche 911. The sports car is the connecting element between the digital collectibles and the physical world and is at the centre of all the physical and virtual initiatives that Porsche will be presenting during Art Basel in Miami.

    Image Alt Text





    Source: Porsche

    Dream Car Porsche supercar
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    LIVESTREAM of Alfa Romeo C43 launch: Watch as Alfa Romeo pull the covers off their new F1 car | Formula 1®

    February 8, 2023

    Albon says he and Williams are ‘definitely in a better position’ for 2023 – but warns not to expect Haas-style jump in performance | Formula 1®

    February 8, 2023

    The new BMW X5 and X6

    February 7, 2023

    Williams say they’ve overcome ‘controlled chaos’ of FW45 development as they wait for new team boss to join | Formula 1®

    February 7, 2023
    Add A Comment

    Leave A Reply Cancel Reply

    Editors Picks

    Albon says he and Williams are ‘definitely in a better position’ for 2023 – but warns not to expect Haas-style jump in performance | Formula 1®

    February 8, 2023

    The new BMW X5 and X6

    February 7, 2023

    Williams say they’ve overcome ‘controlled chaos’ of FW45 development as they wait for new team boss to join | Formula 1®

    February 7, 2023

    Spanish PM Pedro Sánchez and Volkswagen CEO Oliver Blume meet to discuss Spain´s role in the Electrification of the Automotive Industry

    February 7, 2023
    Latest News

    WATCH: Alonso gets some extra pre-season laps in with Aston Martin at Jerez | Formula 1®

    By Staff

    I bought the most expensive Mercedes of the 1990's (FOR 95% OFF) but it's a TOTAL MESS!

    By Staff

    Ford Kuga 2.5 FHEV Team Test | Fifth Gear

    By Staff
    Advertisement
    Demo
    My Car News
    Facebook Twitter Instagram Pinterest Vimeo YouTube
    • Home
    • About
    • Privacy Policy
    • Terms & Conditions
    • Contact
    © 2023 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Do not sell my personal information.
    Cookie SettingsAccept
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT